Giannis Bilero, one of the two founders of Bilero Shoes, shares the story behind the beloved brand that has won the hearts of all women.

A Dream Come True

Behind every great and successful brand lies an authentic story worth telling. This is also true for Bilero Shoes, a family-owned Greek company specializing in handmade footwear, aiming to highlight the beauty and stylistic identity of every woman. We spoke with Giannis Bilero, who shared the journey of the brand, proving that true success is based on the love for what you do.

Inspiration from the Past

A few steps away from my home, there was a cobbler. I was fascinated watching him work with meticulous attention to detail, looking at every shoe with love and smiling. His passion was to create the perfect shoe for each customer. I spent hours watching him, enchanted by his craft."

The Decision That Changed Everything

Years passed, but the image of the cobbler remained etched in Giannis' mind. When it was time to choose his career path, the choice was clear. "Footwear was my destiny. Together with my brother Thomas, we started with shoe trading and quickly moved into manufacturing, filling the gap in the Greek market for handmade shoes."

Love in the Details

What makes our footwear unique is the love we put into every stage of their production. It's the details that make the difference. Every pair of shoes is unique, with a special touch that elevates it."

Custom-Made Footwear: A Lifetime Experience

We are often asked why one should choose custom-made shoes for their wedding. The answer is simple: to have the perfect pair that offers comfort and style all day long. Ready-made shoes often require compromises, but we create the 'exactly right' for each customer."

Bridal Shoes: A Unique Creation

Brides trust us for their special day because we don’t just make their dream pair; we make it better than they imagined. Our bridal collections are timeless, classic, and elegant, designed to endure."

New Trends and Classic Elegance

We don't ignore new trends, but we believe in elegance and comfort. We combine the classic with the modern, creating products that stand out in the global market."

Future Plans

We are preparing for the new Groom shoes collection, a new challenge for us. We want to create a 'one-stop shop' for every couple, offering comprehensive footwear solutions. Shoemaking is an art that requires dedication and love."

The Name That Became a Brand

The name Bilero comes from the family name of the founders, Giannis and Thomas, who decided to start a manufacturing business, expressing their love for shoemaking through the brand that bears their name."

Bilero Shoes: A Story of Love and Passion for Shoemaking